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AI Strategy Compass · Learning journey

Your learning journey

The learning journey is the AI Strategy Compass: you choose your learning path, start with the foundation and go deeper on exactly the topics your day-to-day work needs.

Straight to the packages New here? How the AI Strategy Compass works

What this means for your calendar

Around 10 minutes
reading time per guide
Your learning pace
calm, brisk or all at once
Six months
full access
Completely flexible
no fixed dates

Our recommendation for getting started

Still unsure? Start with the AI Foundation. There you develop the tool-independent basics for a confident start.

View the AI Foundation

Three levels that build on one another

  1. 1. Foundation

    Give clear instructions, check results in three quick looks

  2. 2. Advanced

    From usable to outstanding results

  3. 3. Masterclass

    Thinking bigger: a whole work instead of a single piece

Already confident with the basics? Then you can start directly at the Advanced level.

Choose your learning journey

Launch offer: 30% off all available learning journey packages until the end of 1 December 2026.

What should AI help you with?

One word is enough – try emails, marketing or data protection.

Try:

Tool-independent

Level 2

AI Advanced

From usable to outstanding results: AI works on your own material, you sharpen drafts against the strongest counter-draft and build helpers that start at your level every time – with any AI assistant.

What you practise here

Give AI your own material – paper, photos, PDFs, a whole email thread – and run larger tasks in stages.

4 learning units16 guides6 months

Launch offer −30%

495,60 €

incl. 20% VAT · 413 € excl. VAT

View details
Level 3

AI Masterclass

Thinking bigger with AI: a whole work instead of a single piece, work that starts by itself under your rules, and tools of your own you would otherwise need professionals for – without a line of code.

Coming soon

Additions as needed

Deep dives for specific fields of application

Deep dives complement your learning journey on specific points. They're meant for clearly defined topics and don't replace a Foundation or Advanced package.

Deep dive

Data Protection & Safe AI Use

For everyday work, not a course for lawyers: you work with customer data and want to know how to handle it in your AI tool – or you make the decisions and want to explain the rules for entering data to your team in simple terms. You spot sensitive data at a glance, prepare your input, check the output as well and know when a question belongs with the experts.

What you practise here

Grade every input with the data traffic light before you send it: red, amber or green.

1 learning unit4 guides6 months

Launch offer −30%

159,60 €

incl. 20% VAT · 133 € excl. VAT

View details
Deep dive

Email & Inbox

Read less, understand more: get long threads to the point, sort your inbox by what needs doing, draft replies in your own tone and draw clear lines for data and responsibility.

What you practise here

Grasp a long thread with three questions: What is it about? What is expected of me? By when?

1 learning unit4 guides6 months

Launch offer −30%

159,60 €

incl. 20% VAT · 133 € excl. VAT

View details
Deep dive

AI in Marketing

Marketing with AI as a drafting aid: choose the tasks worth doing, capture your brand voice, build every post around one clear message and publish with facts and rights checked.

What you practise here

Find the marketing tasks where AI really pays off for you.

1 learning unit4 guides6 months

Launch offer −30%

159,60 €

incl. 20% VAT · 133 € excl. VAT

View details
Deep dive

Customer Enquiries & Service

Confident in customer contact: answer recurring questions from your own knowledge, handle complaints calmly and de-escalate, route every enquiry the right way and keep your responsibility towards customers.

What you practise here

Have AI draft answers to the same recurring questions from your stored knowledge.

1 learning unit4 guides6 months

Launch offer −30%

159,60 €

incl. 20% VAT · 133 € excl. VAT

View details
Deep dive

Research & Decision Preparation

An orderly starting point instead of the first answer: ask the right question, trace every load-bearing claim back to its source, condense scattered information into a decision paper and know where AI reaches its limits.

What you practise here

Set a research brief that returns starting points rather than finished opinions.

1 learning unit4 guides6 months

Launch offer −30%

159,60 €

incl. 20% VAT · 133 € excl. VAT

View details

Included in every core package – also available separately

AI Strategy Sonar

Every core package comes with one run. If you would like to know where you stand first, buy the Sonar separately. When you later buy your first core package, we deduct what you paid from its price, as long as your result is still available in the portal.

More about the AI Strategy Sonar

58.80 €one-off per person incl. 20% VAT

49 € plus VAT

The Sonar, when bought on its own, is not included in this offer.

Buy the Sonar separately