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AI Strategy Compass · Deep dive

AI in Marketing

Marketing with AI that sounds like you: choose the tasks worth doing, capture your brand voice, build every post around one clear message and check facts, rights and labelling before you publish.

Price and purchase

What you practise here

  • Find the marketing tasks where AI really pays off for you.
  • Capture your brand voice in a few lines and one successful example, so drafts sound like you.
  • Build a post around one message, with a fitting subject line and a clear call to action.
  • Check facts, image rights and labelling in a fixed order before anything is published.

In practice

An organic bakery wants to announce a new loaf in its newsletter. The first AI draft is flawless but could come from any chain – lots of “premium”, very little bakery. So the owner describes in two lines how the shop sounds across the counter and attaches the bakery’s most successful newsletter from the autumn. The new draft sounds like the shop. Reading it aloud, the owner trips over two spots – a line never said that way, a claim never made – and cuts both.
From the guide “So that it sounds like you”.

What every practical guide contains

  1. 1a real-world example from everyday work
  2. 2a template to copy that works in any AI assistant
  3. 3a short check routine for the result
  4. 4follow-up questions to sharpen it
  5. 5a task for your own case

The four practical guides

  1. What AI is worth using for in marketing
  2. So that it sounds like you
  3. The post that gets read
  4. Publishing safely

closing strategy anchor: From getting started to your own marketing routine

Your AI Workbench – your own toolkit, included

At the end of every guide, one click saves the template to your AI Workbench. There you adapt it to your work, create variants and add your own prompts, helpers and workflows. You note your results right next to it. Everything is in one place, ready to copy into ChatGPT, Claude, Copilot, Gemini or whichever tool you are using. With every guide, your own toolkit grows.

Your entries in the AI Workbench remain available to you for as long as your customer account exists – even if your access to this package ends. You can delete them individually or export them as a file at any time.

Who it’s for

For anyone who does their own marketing or helps with it – from newsletters to social media posts. You will get the most out of this deep dive if you already know the basics from a Foundation package.

Term & access

6 months — read at your own pace; everything is available right away.

Deep dives do not include a Sonar run.